This podcast becomes your passion project. You spend more time & money than makes sense on it because you’re enjoying the process so much and eventually you have a breakthrough and it starts to work for your actual business (🙋🏻♂️ guilty)
You burn out. You decide it’s just a fad. You decide that you just need to go back to what worked for you in the past. You get left behind in the digital content economy. You become a commodity in a race to the bottom.