WARNING:

Marketing burnout is real

EXAMPLE

Seems like everyone has a podcast these so you feel like you need one too, right? Sounds like an easy enough ask for your marketing department, right?

Having a podcast CAN be great for your business, but it will be an epic waste of resources (⏳&💸) when done inefficiently.

What is inefficient podcasting?

NOT DOING IT LIVE to leverage the interactions that create community between you, your clients, and your prospects.
NOT strategically repurposing your podcast to fill all your other marketing channels with written, video, and picture content
Making a podcast about your company or product that no one cares about but you
Only talking to experts instead of talking to your best existing and potential clients

Not that simple of an ask anymore, is it?

Learn how our done-for-you solution allows you to have your show and only do the fun stuff, while we do all the heavy lifting

If you are doing any of these,
there are 2 things that can happen:

BEST CASE SCENARIO

This podcast becomes your passion project. You spend more time & money than makes sense on it because you’re enjoying the process so much and eventually you have a breakthrough and it starts to work for your actual business (🙋🏻‍♂️ guilty)

WHAT YOU CAN’T AFFORD TO HAPPEN

You burn out. You decide it’s just a fad. You decide that you just need to go back to what worked for you in the past. You get left behind in the digital content economy. You become a commodity in a race to the bottom.

Don’t let your podcast be the last
straw for marketing idea burnout.

Do it the right way. Don’t just build a podcast.
Build a Relationship Flywheel.

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